Average players want to be left alone
Authority Declassified, Anthony Bourdain,
“Be fearful when others are greedy and greedy when others are fearful.”
— Warren Buffett’’
One thing that always impresses people is your media exposure. Being chosen as the one expert to opine on a topic and having that opinion be consumed by the masses really elevates your position and perceived expertise.
In the past 12 months, I’ve been featured in Inc. Magazine, several pieces in Entrepreneur, interviewed for more than 5 dozen podcasts, written columns for StrategicCFO and BenefitsPro, and have spoken on multiple stages to audiences hungry for perspective and expertise. When I decided I want to raise my profile, I sought out an expert to make that happen.
Jeremy Knauff, CEO of Spartan Media has been my go to advisor to help me spread the message of CEO focus around the world. He’s coached me, introduced me, helped me tighten my message and my approach and the results have been amazing. The exposure has been good for my business and my son even asked me: “Dad, are you famous?”
Jeremy and I were speaking in our weekly meeting this week and he shared with me that he had started a free facebook group, Authority Declassified, to give people the ability to learn and share ideas about media strategy in a friendly environment. He goes lives once or twice a week with a tip or a tool, features some heavy hitting guests, and has put it all together for free so that people can level up their media game.
To join the group, go here. Get to know the group members, mix it up in the conversations and profit from the ideas and examples shared.
"Maybe that's enlightenment enough: to know that there is no final resting place of the mind, no moment of smug clarity. Perhaps wisdom ... is realizing how small I am, and unwise, and how far I have yet to go."
— Anthony Bourdain
The great Anthony Bourdain made a life and career in traveling the world to find the best experiences that we, as humans, in our communities, have to offer. He did hundreds of hours of shows based on eating chocolate in Belgium, tuna in Osaka, pork in Ghana, and whatever was good and delicious wherever it was found.
As the world grows smaller, those experiences get diluted until sometimes they just disappear. Eater recently released an article with recommendations on where to go to eat the best of what a place is known for. Chili in Cincinnati, Tacos in Mexico City, Poke in Honolulu, Barbecue in Seoul, Pastries in Paris, Ramen in Tokyo, Chaat in New Delhi, Pizza in Rome, Cebiche in Lima, Mofongo in San Juan, and Barbecue in Kansas City.
Leaving aside the double stupidity of compiling a list of pizzerias in Rome and not Naples, and then leaving Pizzeria Est! Est! Est! off the list entirely, the lists make interesting reading and are going in my travel folder.